Brand identity, illustration and art direction for a workplace experience platform.

Mapiq is software that helps organisations understand how their people actually use physical space: which rooms sit empty on Tuesdays, which floors fill up unexpectedly, how a floor plan either invites connection or quietly prevents it. The challenge in making that legible as a brand was that none of it is visible. Data about space is not a space. The brief was to make something genuinely intangible feel human, warm and worth caring about.

The visual system answers that with a series of abstract architectural spaces: corners, arches, doorways, fragments of any office rather than a specific one. Inspired by the way light and colour intensity shift the mood of a physical room, the illustrations give the brand a tactile, almost analogue quality that sits deliberately against the digital product it represents. High-contrast editorial serif running alongside them, the two voices creating a tension that feels considered rather than accidental. Creative direction, concept and hands-on illustration throughout, collaborating with Mapiq's internal team and Flow Gurus on the platform and website. Developed at Verve.

[ BRAND IDENTITY · ART DIRECTION · ILLUSTRATION · DIGITAL DESIGN ]

BRAND INGREDIENTS

Illustration: abstract architectural fragments as the visual centrepiece: corners, arches, pools of coloured light. Spaces that could belong to any office, rendered with enough warmth to make the idea of a workplace feel like something you'd want to return to.

Typography: a high-contrast editorial serif as the primary voice, bringing weight and humanity to a brand that could easily have defaulted to the cold precision of enterprise software.

Colour: warm and vibrant, shifting from space to space within the system. Colour used the way light is used in a room: to change how something feels, not just how it looks.

Tone: tactile against digital.