Naming and packaging design for a small-batch gin distilled in Menorca.

AÇÒ is the Catalan word for 'this', direct, rooted, undecorated. A name that needs no explanation to anyone who belongs to the island, and just enough intrigue for everyone else.

The brief was simple: a gin with a strong sense of place. Menorca: its limestone, its light, its botanicals, its quietness... had to be legible in the bottle without resorting to the obvious visual vocabulary of the Mediterranean. The answer was restraint. A single large serif wordmark carrying the weight, the cedilla descender extended into a graphic gesture that gives the label its only flourish. Cream ground, deep plum ink, a natural oak cork that sits somewhere between premium and honest; not rustic, not precious.

And then the bottle itself: dark teal glass that in natural light reads like water. Specifically like Menorcan water, that particular turquoise that doesn't look real until you're standing in front of it.

[ NAMING · PACKAGING DESIGN · ART DIRECTION ]