Naming and packaging design for a new premium gin produced in Menorca, Spain.

The design revolves around strong typography that is playfully broken up highlighting the 'out' in Outcider, both main typeface chosen had a handwritten elements that hints to the natural and organic origins of the cider itself. The colours and tone of voice match the youthful, bold and direct approach of both the brand's owners and the main target audience.

Naming | Packaging