Full identity design for Better Nature, a new tempeh brand. From naming to the concept design, the main focus was to create a fun and engaging brand that will put Better Nature at the forefront of the Tempeh movement.

The branding is based on a friendly system of characters originated from the soy-beans that make up tempeh. These characters create playful illustrations to acompany the brand and its messaging. Along with clean & easy typography and bright colours, the Better Nature brand differenciates itself in a somewhat homogenised market.

Branding | Packaging | Website — Designed for The Plant