Brand identity, mascot design and packaging for an Italian cold brew. Five varieties. Good coffee, simply done.

Lucciola is the Italian word for firefly, a tiny bioluminescent insect that generates its own light naturally, without unnecessary add-ons. That felt like the right name for a cold brew brand that wanted nothing to do with the wings-and-taurine world of energy drinks. Proper Italian espresso, cold-brewed, canned with care, nothing extra that doesn't belong.

The brand started with a character. Sketched by hand, developed through iteration, brought to life in two forms: a flat vector that lives on the can, and a three-dimensional iridescent version for campaign. She is robotic and organic at once, with a segmented body, four smooth translucent wings, two small circular eyes and two short antennae. She embedded herself into the wordmark, taking the place of the O in 'Lucciola', flying through every can in the range.

The five varieties, Nero, Bianco, Freddo, Dolce and Notte, are colour-coded across a palette of espresso brown, forest green, oat, terracotta and azzurro, all pulled together by a single chartreuse that belongs to the brand and to her.

[ BRAND IDENTITY · MASCOT DESIGN · PACKAGING · CAMPAIGN ]

BRAND INGREDIENTS

Typography: two voices in deliberate conversation. The display typeface is geometric with a quiet Art Deco reminiscence, round, confident, slightly retro without trying to be. Set against a monospaced secondary that counters the softness and ties back to the slightly cyborg nature of Lucciola.

Colour: three anchors running through everything, off-white, chartreuse and a deep black coffee tone that grounds most of the darker visuals. The five can colours each carry their own personality within that system.

Mascot: exists in two expressions. Flat vector on pack, two colours, clean silhouette, fully scalable. Three-dimensional and iridescent in campaign, oil-slick surface, pearlescent wings, the glow of a real firefly in the dark. Same character, different expressions depending on context.

[ Three-dimensional character renders and contextual campaign imagery produced using AI generation tools and motion platforms, directed and curated to brief. ]