Brand identity and art direction for a money transfer platform connecting Africa and its diaspora.

The fintech world had already sorted out how friends split a dinner bill in Amsterdam, or who owes whom after a weekend in New York. What it hadn't cracked was the version of that for the person sending money home: to a parent, a sibling, a community across a distance that isn't just geographic. Send App set out to fix that. The tagline said it plainly: put your money where your heart is. The identity followed: not a banking app that tolerates warmth, but a human brand that happens to move money.

The visual system centres on a cast of illustrated hands and abstract token shapes that morph as they travel from sender to receiver. The hands were as deliberate as the tokens: bold, purposefully unrealistic skin tones, different cuffs and patterns to reflect the many cultures and communities Send App connects. Two things moving at once, the practical and the personal, the coin and the feeling behind it. Creative direction and art direction throughout, leading illustrator Andrea Manzati and working closely with the team on visual execution and digital applications. Developed at Verve.

[ BRAND IDENTITY · ART DIRECTION · ILLUSTRATION DIRECTION · DIGITAL ]

BRAND INGREDIENTS

Logo: a custom modular wordmark with enough character to hold its own against the illustration system without competing with it.

Illustration: Andrea Manzati's hands and tokens as the emotional engine of the brand. The morphing coin shapes in motion do something a static logo never could: they show the transfer happening, the warmth travelling with it.

Colour: the familiar blue and green of financial services as a starting point, then opened up with pink and yellow to shift the register entirely. Recognisable enough to feel trustworthy; bright enough to feel like nothing else in the category.

Typography: clean and functional in service to the illustration, never fighting for attention.

Image language: warm-toned, analogue photography running alongside the illustration. Two modes, one feeling.